JUST MINUTES FROM THE ELMS is Winnipeg's southwest quadrant -- the fastest growing part of our city and home to some of our most affluent.

With two major residential developments and construction of 15,000 new homes on the near horizon, significant growth in this area is expected to continue well into the coming decade.

• Affluent neighbourhoods just minutes south
• Here, household incomes range from $80,000 to $115,000
• 39% hold bachelor degrees
• Just over 1 million reside within a 4 hour drive
• Untapped regional trade area is 2.3 million strong