The core of the marketplace, with just over 1 million residents, is southern Manitoba and Winnipeg itself - all within a four hour drive.

Across the region, the resource-fueled economy of Saskatchewan is to the west. To the east, wealthy Ontario's lake country. To the south, our U.S. neighbours in North Dakota and Minnesota.

Though distances separate us, we are a region of drivers where the land is flat and the travelling quick and easy.

• 2.3 million regional trade area
• 1 million within a four hour drive
• Affluent and educated just minutes away